It’s not too late to get started on your holiday marketing. The holidays bring a lot of magic in the air. They also bring opportunities to increase holiday sales. Holiday spending is expected to reach record levels.
Digital shopping is expected to rise 25 percent, which means marketers and advertisers need to be even more creative and strategic with their efforts to get the attention of the average holiday shopper. Fortunately, holiday promotions don’t need to be expensive or elaborate to work.
Here are several simple marketing ideas you can use to amp up your holiday sales:
Create content around holiday-themed keywords
Many shoppers will be looking for holiday specials and deals as they go about filling out their shopping wish lists. If you run an online store or shopping platform, make sure you have plenty of content about upcoming deals and specials, holiday wish list must-haves and similar content published on your website or blog that will engage the visitor.
e consistent about updating your blog with fresh posts and keeping tabs on trending topics to cover over the holiday season. This may be a good time to cover non-shopping-related news and other topics that might interest your target market — everything from tips for saving money before the new year to cooking and entertaining ideas can appeal to certain demographics and encourage them to stay on the site.
Offer Exclusive Deals and Sneak Peaks
Initially, this will encourage shoppers to visit your product pages. Offering them exclusive offers and deals will keep your customers engaged in your company through this peak season. If people like and share the deals, you can gain new followers and create social discussion around your business and products offered. You can use the same deals you offer on your website on social media, but spice it up and make the social part of the deals exclusive.
Give your customers a small gift
A small token of appreciation will help your business strengthen its relationship with its customers. Give out gift certificates to customers, or hand them a magnetic calendar to help them remember your business all year.
In particular, we find that adding Merchant Promotions to Shopping campaigns is very effective. The “special offer” link makes ads stand out from competitors. Shoppers are always looking for a deal, so these promotions are immediately appealing to many searchers.
Run organic and paid search campaigns
The key to holiday search shopping success is supporting organic efforts with paid advertising so that on-page SEO and content marketing are primed for conversion. Organic search and paid search marketers should work together to target terms where searchers indicate purchase behavior.
The holiday season begins now
Many shoppers have already begun their holiday shopping, so don’t delay! For any further questions, please give us a call.