Frozen Foods and Consumer Trends

When it comes to frozen foods and consumer trends in the grocery store, all signs are pointing to a growing industry. There are many reasons that this is occurring. In the year 2019, the market size of frozen foods was $291.3 billion. Frozen food sales have a high market share, and one of the main reasons for this growth is because of the hectic lifestyles of the working class. As more people are in the workforce, the need for easy-to-make, ready-to-eat meals is even more important. Spending on table-ready food items is expected to continue to increase.

Frozen Foods and Consumer Trends

From snacks and fruits to entire solutions for meals, the categories for frozen foods is continuing to increase. It is expected that there are going to be even more offerings coming in the future. Consumer research shows that the momentum for the frozen food industry is going to continue to increase even once the pandemic ends. The strong sales of frozen food products align with how we are currently living. These foods provide consumers with variety, easy preparation, nutrition, and even certainty during a time in our lives when we need this more than ever. Here are five reasons why frozen foods are expected to remain on shopping and food trend lists throughout 2021:

1. Plant-Based Foods

Frozen foods are great for meeting the increasing demand for foods that are plant-based. For the past several years, frozen foods have been the gateway to alternative meats and plant-based foods. Think about frozen veggie burgers. These offer a great way for vegetarians to make a quick meal on a night when they may not have a lot of time to create their own fresh burgers. More and more people are turning towards a plant-based diet and because of this, the number of plant-based offerings through frozen snacks and meals is on the rise. The more offerings that become available, the more people will turn to these items as a way to fulfill their dietary needs.

2. Immunity

With the pandemic still going in full force, people are looking for ways to improve their immunity. The frozen food section is full of items that will help improve immunity. Frozen berries, spinach, veggie burgers made with spinach and broccoli, and many other items all are great for overall health. For personalized nutrition, frozen foods meet the demand. As the new year starts, many people are thinking more and more about their health, and the demand for frozen foods in the freezer aisles will grow. Some frozen products are a great way to eat better and hopefully stay healthier throughout the new year.

3. Cooking Fatigue

Many home cooks have been trying out new foods and creating new meals from scratch. While this was great during the beginning months of being at home more, many people are becoming tired of doing this. Frozen foods offer a great way to easily make a meal for your family without having to put much thought into it. Frozen foods are also great for rounding out a meal, from great side dishes to wonderful desserts, there are many wonderful frozen entrees, side dishes, appetizers, and desserts available from which to choose.

4. Staples

When the pandemic first started, there was a lot of panic buying. Many people turned to frozen foods as they offer staples during a time of uncertainty. While things seem to be going in the right direction, there is still much uncertainty about the pandemic and where we are headed in the world. With that being said, purchasing frozen foods provides people with a way to stock up on many foods that are easy to prepare so that they do not have to go to the grocery store as often.

5. Taste

Finally, one of the reasons that people flock to the frozen food section is simply because of the taste of these foods. While frozen foods are not quite as great as fresh, they are a very close second. The best part is, frozen foods can be kept for much longer periods of time without giving up flavor. Frozen items have come a long way since the standard tv dinners of the past and for this reason, more people are purchasing these great items.

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