Online Grocery Shopping, Ready to Compete?

Online grocery shopping was considered as a luxury service in population dense, select areas. However, this has now changed and it is quite common in many areas throughout the United States. In fact, it is a $10 billion a year industry and is expected to grow even higher. Within the next few years online grocery shopping is expected to help consumers skip lines and grocery store trips either through home delivery services or by picking them up curbside is expected to increase drastically.

Online Grocery Shopping, Ready to Compete?

When it comes to websites and contents, consumers expect a high quality digital grocery experience. They want the same experience from local grocers as they get from the online only stores and larger chains such as Kroger, Walmart, and Amazon. In order to make sure that your grocery chain and brand comes out on top, there are two things that you need to keep in mind. A brand is going to lose traction if they do not offer the product content that consumers are expecting and grocery store chains are going to lose ground online if they do not offer any product content. Here are some reasons to boost efforts of product content for your organization.

Reaching Consumers

In the next ten years nearly, seventy percent of shoppers are expected to purchase their groceries online. There are currently more than 20 million dormant, current, and new online consumers who have indicated that they will increase their online shopping for food or beverages online in the next six months.

 

The USDA is currently testing a program for recipients of SNAP to be able to use their program benefits online. This program is currently being tested in six states and is likely to increase over the next several years. In order to get in on the boom in online sales, hometown grocery stores are going to need to be ready by improving the technology behind their websites, increasing the content of their online stores, and providing their customers with the information that they are seeking about the products they wish to purchase.

Overall

Online grocery shopping market is expected to increase to over $18 billion within the next couple of years and local stores and shops need to prepare for this growth as more and more people prefer shopping and ordering online and offering this service is going to be one of the few ways to stay competitive in the market.

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